Amazon Echo & Alexa Stats

A compilation of all the latest Amazon Echo and Alexa stats, charts and market data.

Total Number of Alexa Skills

Voicebot was the first to report on the total number of Alexa skills in the US and now our data also includes Alexa skills in the UK and Germany. Click here to view the full image.



Total Number of Alexa Skills by Country

A breakdown of the total number of Alexa skills available by country.

total-alexa-skills-per-country-march-2017


Number of Amazon Alexa Skills by Content Category

Analysis and chart provided by VoiceLabs. Click here to view the full image.



Amazon Alexa Consumer Use Statistics

Data from a May 2016 survey of nearly 1,300 consumers conducted by Experian and Creative Strategies to understand consumers’ usage and satisfaction of Amazon’s Alexa. View the full study here.



CIRP: How Consumers Use Amazon Echo


CIRP: Amazon Customer Awareness of Amazon Echo


Voice Assistant Device Footprint

Analysis and chart provided by VoiceLabs. Click here to view the full image.


Amazon Alexa Sales Growth

Analysis and chart provided by VoiceLabs.


Voice Assistant Google Search Trends

An analysis comparing the Google search trends for Amazon Alexa, Amazon Echo, Google Assistant and Google Home from the time around the announcement of Google Assistant and Google Home to March 12, 2017.


US Households with Smart Speakers

Gartner predicts that 75% of US households will have smart speakers like Amazon Echo or Google Home by 2020 according to Inside Radio. Edison Research survey data earlier this year suggested that 7% of U.S. households currently have a smart speaker with an embedded voice assistant.


US Household Smart Speaker Ownership

An analysis by Voicebot of the forecasted growth of smart speaker ownership with data provided by the US Census Bureau, Gartner and Edison Research.


US Smart Speaker Installed Base

An analysis by Voicebot of the potential growth per year of smart speaker ownership. Data provided by the CIRP, VoiceLabs, Statista and Edison Research.