Amazon Echo & Alexa Stats

A compilation of all the latest Amazon Echo and Alexa stats, charts and market data. Click any link below to jump to its corresponding chart or scroll down to view all.

Healthcare Voice Assistant Consumer Adoption – 2022
Voice Shopping Consumer Adoption – 2021
In-Car Voice Assistant Consumer Adoption Report 2021
UK Smart Speaker Consumer Adoption – 2021
Germany Smart Speaker Consumer Adoption – 2021
U.S. Smart Speaker Consumer Adoption – 2021
Global Smart Speaker Sales – Q3 2018 – Q1 2020
Voice Platform Impact Rating
Reason Consumers Don’t Yet Have Smart Speaker 2020
Concerns About Smart Speaker Privacy Risk – All U.S. Adults
Smart Speaker Use Case Frequency – January 2020
Where Consumers Have Smart Speakers in 2020
US Smart Speaker Market Share by Brand – Jan 2018 – Jan 2020
US Adult Smart Speaker Installed Base – Jan 2020
In-Car Voice Assistant Use Cases 2020
In-Car Voice Assistant Total Audience Reach 2020
US Adults That Have Used a Voice Assistant of Any Kind in the Car
Total Alexa Skills by Country – Jan 2020
New US Alexa Skills Introduced by Year – 2017 – 2019
Number of Smart Speakers in US Households Grows by 135% in Two Years
Smart Speaker Global Shipments Q3 2019 in Millions – Canalys
Tmall Genie to Maintain Lead in 2019 (Canalys)
Smart Speakers Set to Surge in East Asia (Canalys)
Australia Smart Display Market Share – January 2019
Monthly Active U.S. Smart Speaker Voice Commerce Users
Voice Assistant Shopping Popularity (CouponFollow)
Voice-Assisted Shopping (CouponFollow)
Australia Adult Smart Speaker Installed Base – January 2019
Australia Smart Speaker Market Share by Brand – January 2019
U.S. Consumer Interest in Smart Speaker Use for Customer Service – January 2019
Smart Speaker Use Case Frequency – January 2019
Voice Assistant Search Performance on NYT Best Sellers (Score Publishing)
New U.S. Smart Speaker Users in 2018
U.S. Smart Speaker Market Share by Device – January 2019
U.S. Adult Smart Speaker Installed Base – January 2019
U.S. Smart Speaker Market Share by Brand – January 2018 & 2019
Voice Assistant Use Frequency on Smartphones by Smart Speaker Ownership – January 2019
U.S. Smart Display Adoption by Smart Speaker Owners 2019
U.S. Smart Display Market Share 2018
Chinese Smart Speaker Market Share Q3/Q4 2018
Gobal Smart Speaker Unit Sales Q4 2016-18
Gobal Smart Speaker Sales Market Share by Brand Q3/Q4 2018
Voice Assistants in Use (Juniper Research)
Expected Use of Voice Assistants in the Car
Voice Assistant Influence on Car Purchase Decision
In-Car Voice Assistant Use Cases
U.S. Adult Voice Assistant Use by Surface – September 2018
Number of Smart Speakers in U.S. households Grows (NPR + Edison Research)
Voice Assistant Installed Base – 2019
UK Smart Speaker User Penetration, by Brand, 2018 & 2019 (eMarketer.com)
Total Alexa Skills Available by Country – Jan 2019
Alexa Voice Shopping – 2018 Holiday Season
Queries Answered Correctly by Category (Loup Ventures)
Smart Display Consumer Adoption – September 2018
Most Important Qualities of a Voice Assistant
Alexa Skill Audio File Time Limit
Alexa Skill Voice Ratings Accelerate User Rating Submissions
Cyber Week Revenue by Day (Salesforce)
New Alexa Skills Published Per Day Between Milestones – Nov 2018
Global Smart Speaker Sales Q3 2018
Amazon Alexa & Echo Employee Headcount
Global Smart Speaker Sales Share 2017 – Q3 2018
Music Listening is the Killer App of Smart Speakers
US Smart Speaker Total Audience Reach – November 2018
Alexa Skill Totals by Country – November 2018
US Smart Speaker Installed Base by Brand
Phase One of the Voice Assistant Era is Over. Long Live Phase Two.
Alexa Skills Reviews – October 2018
Alexa Skills Ratings – October 2018
Q2 2018 Smart Speaker Sales Share
Voice Search User Queries
Google Assistant Usage Patterns
Why Amazon Echo Sales are Slowing
Q2 2018 Smart Speaker Shipments
What People Ask Their Smart Speakers
Strategy Analytics – Smartphone Virtual Assistant Market
Smart TV Market Share to Rise in 2018
Voice Shopper Demographics
Smart Speaker Installed Base 2018
Australia Smart Speaker Adoption
Monthly Voice Shoppers Rises 2018
Voice Shopping on Mobile
Smart Displays Struggle to Find Audience
U.S. Smart Speaker Market Share – September 2018
Global Smart Speaker Sales by Country – Q1 2018
Q1 2018 Smart Speaker Sales Share
US Internet Users Voice Assistant Popularity for Finding and Purchasing Products
US Internet Users That Use Voice Assistants to Find or Purchase Products
Smart Speaker Sales Q4 2016 & 2017
Smart Speaker Market Share Q4 2016 & 2017
European Smart Speaker Sales 2017
European Smart Speaker Market Share
Voice Commerce Sales – US & UK
Frequency of Smart Speaker Use
NPR Live Streaming on Alexa
Voice Shopper Post Purchase Actions
Consumer Shopping Preferences
Smart Speaker Use Case Frequency January 2018
Device Market Share Breakdown 2017
Why Some Consumers Have Not Purchased a Smart Speaker
Total US Alexa Skills
Smart Speaker Market Share
Canalys Smart Speaker Sales 2017
Number of Alexa App Downloads
Alexa Skill Milestones
Alexa Skill Growth Rates
Alexa Skill Ratings Breakdown
Alexa Skill Ratings Analysis
Top 100 Rated Alexa Skills By Category
Smart Speaker Sales
Amazon Alexa Consumer Use Statistics
CIRP: How Consumers Use Amazon Echo
CIRP: Amazon Customer Awareness of Amazon Echo
Voice Assistant Device Footprint
Amazon Alexa Sales Growth
Voice Assistant Google Search Trends
US Households with Smart Speakers
US Household Smart Speaker Ownership
US Smart Speaker Installed Base
Number of Alexa Skills by Content Category


Healthcare Voice Assistant Consumer Adoption – 2022

Latest analysis here.


Voice Shopping Consumer Adoption – 2021

Latest analysis here.


In-Car Voice Assistant Consumer Adoption – 2021

Latest analysis here.


UK Smart Speaker Consumer Adoption – 2021

Latest analysis here.


Germany Smart Speaker Consumer Adoption – 2021

Latest analysis here.


U.S. Smart Speaker Consumer Adoption – 2021

Latest analysis here.


Global Smart Speaker Sales – Q3 2018 – Q1 2020

Latest analysis here.


Voice Platform Impact Rating

Latest analysis here.


Reason Consumers Don’t Yet Have Smart Speaker 2020

Latest analysis here.


Concerns About Smart Speaker Privacy Risk – All U.S. Adults

Latest analysis here.


Smart Speaker Use Case Frequency – January 2020

Latest analysis here.


Where Consumers Have Smart Speakers in 2020

Latest analysis here.


US Smart Speaker Market Share by Brand – Jan 2018 – Jan 2020

Latest analysis here.


US Adult Smart Speaker Installed Base – Jan 2020

Latest analysis here.


In-Car Voice Assistant Use Cases 2020

Latest analysis here.


In-Car Voice Assistant Total Audience Reach 2020

Latest analysis here.


US Adults That Have Used a Voice Assistant of Any Kind in the Car

Latest analysis here.


Total Alexa Skills by Country – Jan 2020

Latest analysis here.


New US Alexa Skills Introduced by Year – 2017 – 2019

Latest analysis here.


Number of Smart Speakers in US Households Grows by 135% in Two Years

Latest analysis here.


Smart Speaker Global Shipments Q3 2019 in Millions – Canalys

Latest analysis here.


Tmall Genie to Maintain Lead in 2019 (Canalys)

Latest analysis here.

Canalys China Smart Speaker Growth 2019 - April - FI -2


Smart Speakers Set to Surge in East Asia (Canalys)

Latest analysis here.

Canalys Smat Speaker Growth 2019 - April - FI -2


Australia Smart Display Market Share – January 2019

Latest analysis here.


Monthly Active U.S. Smart Speaker Voice Commerce Users

Latest analysis here.


Voice Assistant Shopping Popularity (CouponFollow)

Latest analysis here.


Voice-Assisted Shopping (CouponFollow)

Latest analysis here.


Australia Adult Smart Speaker Installed Base – January 2019

Latest analysis here.


Australia Smart Speaker Market Share by Brand – January 2019

Latest analysis here.


U.S. Consumer Interest in Smart Speaker Use for Customer Service – January 2019

Latest analysis here.


Smart Speaker Use Case Frequency – January 2019

Latest analysis here.


Voice Assistant Search Performance on NYT Best Sellers (Score Publishing)

Latest analysis here.

voice-assistant-search-performance-NYT-bestsellers-01


New U.S. Smart Speaker Users in 2018

Latest analysis here.

new-us-smart-speaker-users-2018-update-01


U.S. Smart Speaker Market Share by Device – January 2019

Latest analysis here.

us-smart-speaker-device-market-share-jan-2019 copy-01


U.S. Adult Smart Speaker Installed Base – January 2019

Latest analysis here.

us-adult-smart-speaker-installed-base-january-2019-FI


U.S. Smart Speaker Market Share by Brand – January 2018 & 2019

Latest analysis here.

smart-speaker-market-share-by-brand-january-2018-2019-01


Voice Assistant Use Frequency on Smartphones by Smart Speaker Ownership – January 2019

Latest analysis here.

smartphone-voice-assistant-use-frequency-by-smart-speaker-ownership-01


U.S. Smart Display Adoption by Smart Speaker Owners 2019

Latest analysis here.

us-smart-display-adoption-by-smart-speaker-owners-01


U.S. Smart Display Market Share 2018

Latest analysis here.

us-smart-display-market-share-2018-01


Chinese Smart Speaker Market Share Q3/Q4 2018

Latest analysis here.

chinese-market-share-brand-q3-q4-2018-FI


Gobal Smart Speaker Unit Sales Q4 2016-18

Latest analysis here.


Gobal Smart Speaker Sales Market Share by Brand Q3/Q4 2018

Latest analysis here.


Voice Assistants in Use (Juniper Research)

Latest analysis here.


Expected Use of Voice Assistants in the Car

Latest analysis here.


Voice Assistant Influence on Car Purchase Decision

Latest analysis here.

 


In-Car Voice Assistant Use Cases

Latest analysis here.


U.S. Adult Voice Assistant Use by Surface – September 2018

Latest analysis here.


Number of Smart Speakers in U.S. households Grows (NPR + Edison Research)

Latest analysis here.


Voice Assistant Installed Base – 2019

Latest analysis here.


UK Smart Speaker User Penetration, by Brand, 2018 & 2019 (eMarketer.com)

Latest analysis here.


Total Alexa Skills Available by Country – Jan 2019

Latest analysis here.


Alexa Voice Shopping – 2018 Holiday Season

Latest analysis here.


Queries Answered Correctly by Category (Loup Ventures)

Latest analysis here.


Smart Display Consumer Adoption – September 2018

Latest analysis here.


Most Important Qualities of a Voice Assistant

Latest analysis here.


Alexa Skill Audio File Time Limit

Latest analysis here.


Alexa Skill Voice Ratings Accelerate User Rating Submissions

Latest analysis here.


Cyber Week Revenue by Day (Salesforce)

Latest analysis here.


New Alexa Skills Published Per Day Between Milestones – Nov 2018

Latest analysis here.


Global Smart Speaker Sales Q3 2018

Latest analysis here.


Amazon Alexa & Echo Employee Headcount

Latest analysis here.


Global Smart Speaker Sales Share 2017 – Q3 2018

Latest analysis here.


Music Listening is the Killer App of Smart Speakers

Latest analysis here.


US Smart Speaker Total Audience Reach – November 2018

Latest analysis here.


Alexa Skill Totals by Country – November 2018

Latest analysis here.


US Smart Speaker Installed Base by Brand

Latest analysis here.


Phase One of the Voice Assistant Era is Over. Long Live Phase Two.

Latest analysis here.


Alexa Skills Reviews – October 2018

Latest analysis here.


Alexa Skills Ratings – October 2018

Latest analysis here.


Q2 2018 Smart Speaker Sales Share

Latest analysis here.


Restaurant Based Voice Search

Latest analysis here.


Google Assistant Usage Patterns

Latest analysis here.


Why Amazon Echo Sales are Slowing

Latest analysis here.


Q2 2018 Smart Speaker Shipments

Latest analysis here.


What People Ask Their Smart Speakers

Latest analysis here.


Strategy Analytics – Smartphone Virtual Assistant Market Share

Latest analysis here.


Smart TV Market Share to Rise in 2018

Latest analysis here.


Voice Shopper Demographics

Latest analysis here.


Smart Speaker Install Base By Country Canalys

Latest analysis here.


Australia Smart Speaker Adoption

Latest analysis here.


Monthly Voice Shoppers Rises 2018

Latest analysis here.


Voice Shopping on Mobile

Latest analysis here.


Smart Displays Struggle to Find Audience

Latest analysis here.


U.S. Smart Speaker Market Share – September 2018

Latest analysis here.


Global Smart Speaker Sales by Country – Q1 2018

Latest analysis here.


Q1 2018 Smart Speaker Sales Share

Latest analysis here.


US Internet Users Voice Assistant Popularity for Finding and Purchasing Products

Latest analysis here.


US Internet Users That Use Voice Assistants to Find or Purchase Products

Latest analysis here.


Smart Speaker Sales Q4 2016 & 2017

Latest analysis here.


Smart Speaker Share Q4 2016 & 2017

Latest analysis here.


European Smart Speaker Sales 2017

Latest analysis here.


European Smart Speaker Market Share

Latest analysis here.


Voice Commerce Sales – US & UK

Latest analysis here.


Frequency of Smart Speaker Use

Latest analysis here.


NPR Live Streaming on Alexa

Latest analysis here.


Voice Shopper Post Purchase Actions

Latest analysis here.


Consumer Shopping Preferences

Latest analysis here.

Smart Speaker Use Case Frequency January 2018

Download report here.


Device Market Share Breakdown 2017

Download report here.


Why Some Consumers Have Not Purchased a Smart Speaker

Download report here.


Total Alexa Skills – US Only

Latest analysis here.


Smart Speaker Market Share

Full analysis here.
us-smart-speaker-market-share-december-2017-01


Canalys: Smart Speaker Sales 2017

Full analysis here.


Number of Alexa App Downloads

Full analysis here.


Alexa Skill Milestones

Full analysis here.


Alexa Skill Growth Rates

Full analysis here.


Alexa Skill Ratings Breakdown

Full analysis here.


Alexa Skill Rating Analysis

Full analysis here.


Top 100 Alexa Skills By Category

Full analysis here.


Smart Speaker Sales

Full analysis here.


Amazon Alexa Consumer Use Statistics

Full analysis here.



CIRP: How Consumers Use Amazon Echo

Full analysis here.


CIRP: Amazon Customer Awareness of Amazon Echo

Full analysis here.


Voice Assistant Device Footprint



Amazon Alexa Sales Growth


Full analysis here.


US Households with Smart Speakers

Full analysis here.


US Household Smart Speaker Ownership

Full analysis here.


US Smart Speaker Installed Base

Full analysis here.


Number of Amazon Alexa Skills by Content Category