Amazon Echo & Alexa Stats

A compilation of all the latest Amazon Echo and Alexa stats, charts and market data. Click any link below to jump to its corresponding chart or scroll down to view all.

U.S. Smart Speaker Market Share – May 2018
Global Smart Speaker Sales by Country – Q1 2018
Q1 2018 Smart Speaker Sales Share
US Internet Users Voice Assistant Popularity for Finding and Purchasing Products
US Internet Users That Use Voice Assistants to Find or Purchase Products
Smart Speaker Sales Q4 2016 & 2017
Smart Speaker Market Share Q4 2016 & 2017
European Smart Speaker Sales 2017
European Smart Speaker Market Share
Voice Commerce Sales – US & UK
US Smart Speaker Total Audience Reach
Frequency of Smart Speaker Use
NPR Live Streaming on Alexa
Voice Shopper Post Purchase Actions
Consumer Shopping Preferences
Smart Speaker Use Case Frequency January 2018
Device Market Share Breakdown 2017
Why Some Consumers Have Not Purchased a Smart Speaker
Total US Alexa Skills
Total Alexa Skills in UK & Germany
Smart Speaker Market Share
Canalys Smart Speaker Sales 2017
Number of Alexa App Downloads
Alexa Skill Milestones
Alexa Skill Growth Rates
Alexa Skill Ratings Breakdown
Alexa Skill Ratings Analysis
Top 100 Rated Alexa Skills By Category
Smart Speaker Sales
Amazon Alexa Consumer Use Statistics
CIRP: How Consumers Use Amazon Echo
CIRP: Amazon Customer Awareness of Amazon Echo
Voice Assistant Device Footprint
Amazon Alexa Sales Growth
Voice Assistant Google Search Trends
US Households with Smart Speakers
US Household Smart Speaker Ownership
US Smart Speaker Installed Base
Number of Alexa Skills by Content Category


U.S. Smart Speaker Market Share – May 2018

Latest analysis here.


Global Smart Speaker Sales by Country – Q1 2018

Latest analysis here.


Q1 2018 Smart Speaker Sales Share

Latest analysis here.


US Internet Users Voice Assistant Popularity for Finding and Purchasing Products

Latest analysis here.


US Internet Users That Use Voice Assistants to Find or Purchase Products

Latest analysis here.


Smart Speaker Sales Q4 2016 & 2017

Latest analysis here.


Smart Speaker Share Q4 2016 & 2017

Latest analysis here.


European Smart Speaker Sales 2017

Latest analysis here.


European Smart Speaker Market Share

Latest analysis here.


Voice Commerce Sales – US & UK

Latest analysis here.


US Smart Speaker Total Audience Reach

Latest analysis here.


Frequency of Smart Speaker Use

Latest analysis here.


NPR Live Streaming on Alexa

Latest analysis here.


Voice Shopper Post Purchase Actions

Latest analysis here.


Consumer Shopping Preferences

Latest analysis here.

Smart Speaker Use Case Frequency January 2018

Download report here.


Device Market Share Breakdown 2017

Download report here.


Why Some Consumers Have Not Purchased a Smart Speaker

Download report here.


Total Alexa Skills – US Only

Latest analysis here.


Total Alexa Skills – US, UK & Germany

Full analysis here.


Smart Speaker Market Share

Full analysis here.
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Canalys: Smart Speaker Sales 2017

Full analysis here.


Number of Alexa App Downloads

Full analysis here.


Alexa Skill Milestones

Full analysis here.


Alexa Skill Growth Rates

Full analysis here.


Alexa Skill Ratings Breakdown

Full analysis here.


Alexa Skill Rating Analysis

Full analysis here.


Top 100 Alexa Skills By Category

Full analysis here.


Smart Speaker Sales

Full analysis here.


Amazon Alexa Consumer Use Statistics

Full analysis here.



CIRP: How Consumers Use Amazon Echo

Full analysis here.


CIRP: Amazon Customer Awareness of Amazon Echo

Full analysis here.


Voice Assistant Device Footprint



Amazon Alexa Sales Growth


Full analysis here.


US Households with Smart Speakers

Full analysis here.


US Household Smart Speaker Ownership

Full analysis here.


US Smart Speaker Installed Base

Full analysis here.


Number of Amazon Alexa Skills by Content Category