ChatGPT Plus Tier Launching for $20 a Month
OpenAI will introduce ChatGPT Plus this month as a premium version of the popular generative AI chatbot. ChatGPT Plus will cost $20 a month and serve as a pilot program for OpenAI’s strategy to monetize ChatGPT.
ChatGPT Plus will largely perform in the same manner as the standard variant, but the new tier provides some perks. The $20 a month translates to being first in line for upgrades and new tools. Subscribers will also see faster response times and continual access to the chatbot, even at its busiest, without the need to wait for fewer people on the server. U.S. customers who signed up on the waiting list are first to receive invites to subscribe, with broader access to follow. ChatGPT Plus won’t reduce support for the free version of ChatGPT, according to OpenAI. The money will instead help support and expand ChatGPT, including the upcoming ChatGPT API. OpenAI has continually upgraded ChatGPT since it debuted. Recent features include a button to interrupt the AI as it generates text, while this week, the AI received better “factuality and mathematical capabilities.”
“We love our free users and will continue to offer free access to ChatGPT. By offering this subscription pricing, we will be able to help support free access availability to as many people as possible,” OpenAI explained in its announcement. “We launched ChatGPT as a research preview so we could learn more about the system’s strengths and weaknesses and gather user feedback to help us improve upon its limitations. Since then, millions of people have given us feedback, we’ve made several important updates and we’ve seen users find value across a range of professional use-cases, including drafting & editing content, brainstorming ideas, programming help, and learning new topics.”
There’s a question of demand has ChatGPT Plus. Between the free version and anticipation for Microsoft to integrate ChatGPT into Microsoft Word and the Bing search engine, it’s reasonable to think some people might hesitate to pay even just $20 a month. But, even if the vast majority of ChatGPT users don’t want to pay for it, the skyrocketing number of users for the chatbot suggests there won’t be much of an issue attracting customers. A UBS report this week shared with Reuters estimated that ChatGPT had reached 100 million monthly active users in January and 13 million unique visitors every day. That’s more than double the December numbers and the fastest increase for a consumer internet app ever measured by the analytics firm.