Microsoft Plans to Add ChatGPT to Bing Search Engine: Report
Microsoft will incorporate ChatGPT into its Bing search engine, according to a report from The Information. The OpenAI synthetic media chatbot will serve to answer questions directly instead of the traditional link list and could debut as soon as the end of March in an attempt to come out ahead of Google’s far more widely used search engine.
Bing has always run far behind Google as a search engine, even as a term for searching online. ChatGPT’s recent explosive popularity could change that equation. Microsoft’s $1 billion investment into OpenAI includes an exclusive claim to enterprise applications like a ChatGPT-based search engine so it would have an edge over Google. The idea seems to be an alternative version of Bing where users could converse with ChatGPT and get direct answers, including on recent developments, with sources cited and hyperlinked. The currently available version of ChatGPT explicitly states it is trained only on data as recent as a year ago. Microsoft had been supposedly working on a chatbot for Bing as long ago as 2021, but this appears to be a different product entirely.
Microsoft has already begun incorporating other OpenAI tools into Bing. The tech giant began making the DALL-E text-to-image service part of Microsoft 365 through the new Designer app and the upcoming Image Creator tool for both Bing and Edge. Google has plenty of large language model projects of its own in the works through Deepmind, but hasn’t made anything like ChatGPT available to the public.
Microsoft would also not be the first on the scene with a ChatGPT-style search engine, although certainly the largest and first with ChatGPT actually backing it. You.com recently launched the YouChat search engine, capable of sourcing current events through generative AI. You.com is smaller than Bing, let alone Google, but it does demonstrate there’s at least some interest in a search engine with a conversational format. ChatGPT was already seeing potential rivals in GPT-3-derived chatbots, such as Jasper Chat, a chatbot format for Jasper’s own generative AI engine. Google may face some real competition in the search sector for the first time in a very long time if Bing and others experimenting with this approach take off.