Picsart Rolls Out SketchAI Image-to-Image AI Tool

Digital content creator Picsart has added a new AI tool, transforming sketches and other pictures into new AI-generated images. The new SketchAI generative AI feature is available on the Picsart digital creation platform with its other AI image enhancement services.

SketchAI

Picsart created SketchAI as an “image-to-image” tool, though it’s enhanced by a text-to-image element that has become increasingly popular. Users can draw a sketch or share an image on the Picsart app and then describe it in words as a way of better explaining to the AI what they are looking for. The tool includes several styles that users can choose from to manipulate the image into something that Van Gogh or Da Vinci might make or a simple pencil sketch or ink drawing if they’d prefer. Users have five free chances to use SketchAI before needing to sign up for the $6 weekly subscription, discounted to $18 a month or $70 a year.

“Picsart began as a simple drawing app, so this feels like a full circle moment for the platform,” Picsart vice president of product Lusine Harutyunyan said. “The evolution of AI technology from then until now is incredible, the ability to not only draw anything you want on a mobile device, but now turn that into a completely new work of art is something I never would have thought was possible. We’re hoping to reach a new set of creators with this app, and can’t wait to see what users make!”

Picsart Push

Digital content creator Picsart has been enhancing its AI writing and image-generating services since it first introduced them to its digital creation platform last month. That includes the new  AI Background and AI Replace features from a few weeks ago that allow Picsart users to replace objects and create backgrounds. AI Replace uses AI to define an object in an image and swap it out with something that would fit, and AI Background places objects into a newly created scene. The final version of the image joins the catalog of user-created content available in the community’s free-to-edit library, much like Canva or other content platforms.

Picsart claims that users have used its AI image generation to create more than 25 million images, with more than a million produced every day. The company has more than 150 million monthly active users overall. Picsart raised $130 million last year, but investors are generating big checks for startups that can generate AI content. While enterprise writing AI startup Regie’s $10 million raise and interactive AI writing guide developer Writer’s $21 million show they’re still early in growth; text and image AI generator Jasper just raised $125 million, and Grammarly boasted a fresh $200 million to keep developing an AI writing assistant further. OpenAI’s DALL-E image generator is having a boom of its own, with Microsoft embedding it in the 365 Office suite and Shutterstock incorporating it into its own platform. The popularity of generative AI in text and visual form means there won’t be any lack of options any time soon.

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