Virtual Marketing Copy Assistant Startup Writer Raises $21M
Interactive AI writing guide developer Writer has closed a $21 million Series A funding round led by Insight Partners. The startup’s AI assistant is designed for firms looking to improve and standardize their marketing copy, like a real-time editor for consistent style and accuracy.
Writer, founded as Qordoba in 2015, was founded in 2015 with the aim of helping companies with their marketing materials by transforming the static style guides and templates put together by marketing teams into an interactive assistant. This “single source of truth” allows the teams to create, define, and edit the specific terms and concepts used by the company in its written material. Thye can be turned into what the company called “snippets,” which act as a shortcut for common definitions, links or other common material. The Writer AI looks for standard spelling and grammar mistakes as a baseline but can spot some less common mistakes like plagiarism and suggest ways to adjust tone, style, and even sentence complexity to match the writer’s goals. The AI operates as a plug-in for most common writing software such as Microsoft Word, Google Chrome, and Figma.
“Writing is the last unstructured business process,” Writer CEO May Habib. “Most teams don’t have the resources to ensure strong, consistent writing across every single person who works at a company, so we provide a seamless way to help everyone write well, write fast, and be on-brand. This funding helps us achieve our vision of great writing for everyone faster.”
Though not a voice assistant, the natural language processing (NLP) at the center of Writer’s tool is rapidly taking over in many enterprise services for both writing and speech. Writer previously raised $5 million in August last year. The new funding will go to growing the company and its services, which are already used by clients like Pinterest, Accenture, Deloitte, and Twitter.
While Writer has its own NLP system, language models like GPT-3 are starting to appear as the power for similar services. Compose.ai raised a $2.1 million seed round for its own universal auto-complete system, focusing on corporate contexts. The AI could add a company’s style to the facets of writing it learns. The result would be a helpful writing assistant that can sound like individual employees within the context of how they communicate on a professional level. There’s also Copy.ai, which raised $2.9 million to use GPT-3 to help businesses write advertisements, product descriptions, social media posts, and other text.