New Alexa Skill Developer Accelerator Program Boosts Developer Revenue Share
Amazon is giving a bigger share of Alexa skill revenue to developers with the new Alexa Skill Developer Accelerator Program. The revamped earnings division for those bringing in less than $1 million a year is part of Amazon’s strategy to raise awareness and engagement with Alexa skills that may be overlooked or otherwise struggling to get discovered.
The Alexa Skill Developer Accelerator Program cuts Amazon’s share of revenue to 20%, a 10% drop from what the tech giant set originally. The change begins in the second quarter of 2022, but only for developers that earn less than $1 million a year from a calendar year’s worth of revenue across all their skills. The increased revenue share will roll out with new ways for developers to nab traffic and boost the visibility of their skills. Amazon claims the benefits are worth as much as another 10% in potential revenue.
“This new program will help skill developers increase the discoverability of their skills, grow engagement with customers, and make more money through new and updated developer benefits,” Alexa B2B and developer marketing director Kelly Wenzel said. “When the Alexa Skill Developer Accelerator Program launches, developers will be able to take advantage of benefits like new incentive programs, personalized feedback to optimize their skill experience with best practices for user experience and customer satisfaction, help identifying monetization opportunities, and more,”
Amazon has been experimenting with a lot of new ways to monetize Alexa of late. The Paid Skills option for developers to sell a skill upfront joined in-skill purchasing and subscriptions as a new revenue stream. Meanwhile, the removal of limits on Alexa Hosted Skills mostly removed the hosting fees developers needed to pay to support their Alexa skills. The voice assistant also introduced Alexa Shopping Actions, enabling developers to add in-skill purchases for products sold on Amazon. Monetization also spread geographically when Alexa in-skill purchasing came to India and Canada this year.
“The Alexa Skill Developer Accelerator Program is one of many projects we are undertaking to grow and support the developer community across Amazon,” Wenzel said. “We believe these benefits will help developers of all sizes continue to find success with Alexa, as we continue to make investments in our global developer community to spur even more innovation, and increase selection of skill experiences for our shared customers.”