Smart Speaker Adoption Data for Australia with Matt Ware and Lachlan Pottenger of First and Ava Mutchler – Voicebot Podcast Ep 91
Matt Ware and Lachlan Pottenger of FIRST Digital in Australia join Ava Mutchler and Bret Kinsella to discuss the results of the 2019 Australia Smart Speaker Consumer Adoption Report. The adoption rate is fast, Google Home dominates, and smart speaker users employ the devices with more frequency than their American peers. The Australia experience is instructive for how smart speakers and voice assistants are seeing adoption in countries that have come online after the U.S. We talk use cases, differences with the U.S., and what consumers really care about.
You can follow along by downloading the report or just listen as we point out the key data points in the discussion. Australia is well known as fast adopters of new technology and the patterns are similar to the U.S., but with a bit more enthusiasm.
Show Notes – Matt Ware and Lachlan Pottenger Interview
- Learn more about First on the web and Twitter: First @FIRST_Digital
- Follow Matt Ware and Lachlan Pottenger on Twitter: @MattyWare @Lachlanbd
- Listen to Matt and Lachlan discuss the Kmart Australia Google Action: Matt Ware and Lachlan Pottenger of First Digital Talk Voice Shopping in Australia
You can listen to the podcast interview above or at any of the locations below.