US Smart Speaker Adoption Trends with Jeff McMahon, Jason Fields and Ava Mutchler – Voicebot Podcast Ep 88

This episode is all about U.S. smart speaker adoption data and trends and what it tells us about the future of voice assistant use worldwide. Jeff McMahon (CEO Voicify), Jason Fields (Chief Strategy Officer Voicify), and Ava Mutchler (Voicebot) join host Bret Kinsella discussing data from the recent 2019 U.S. Smart Speaker Consumer Adoption Report. Topics include the smart speaker rate of adoption, killer app use cases, device market share, changes from 2018, and voice app discovery challenges and solutions. You can download the report here to follow along (we call out page numbers where we reference data and charts) or simply lean back and listen. Here are the spots where we tackle various topics:

  • 7:45 – Rise in smart speaker users
  • 9:35 – Voice as a channel now past 50 million active users
  • 10:50 – Technology adoption lifecycle applied to smart speakers
  • 12:40 – Smart speaker manufacturer market share
  • 16:00 – How to understand what Apple is doing in smart speakers
  • 19:42 – Rise of smart display adoption
  • 27:01 – Top smart speaker use cases
  • 32:34 – Smart speaker ownership impact on smartphone voice assistant use
  • 34:06 – Smart home and smart speakers
  • 39:49 – Voice commerce use on smart speakers
  • 45:47 – Smart speaker use to contact customer service centers
  • 52:00 – Voice app discovery by consumers and what promotion works

Show Notes – U.S. Smart Speaker Adoption Trends Episode

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