The U.S. Smart Speaker Consumer Adoption Report 2019 is a collaboration by Voicebot and Voicify. It is the second annual installment tracking U.S. consumer trends and use cases for smart speakers today. The report is broken into five core sections in addition to an introduction, conclusion, and list of additional resources:
Smart Speaker Ownership Data: How many users, device and manufacturer installed base market share, and the rise of smart displays. We even discuss the relationship between Amazon Prime membership and Gmail use to smart speaker preferences.
Smart Speaker Use Cases: What are smart speakers used for and how frequently. There is a top set of use cases that are forming consumer habits today and some categories that rose since 2018. Consumers would like to see further adoption of another use case not in widespread use in 2019.
Voice Assistants on Smartphones: How smart speaker adoption influences voice assistant use on smartphones and overall adoption.
Voice App Discovery: How many users have tried third-party Alexa skills and Google Actions, how they discover them, and how many have left reviews.
Consumer Sentiment About Smart Speakers: What do smart speaker owners care about when buying a smart speaker, how concerned are they about security, and why some people haven’t yet made a purchase.
The report is 34 pages and includes over 40 individual charts, data points and commentary. We hope you find the report informative and it helps you better understand the current adoption of smart speakers in the U.S