Canva Rolls Out GPT-3 AI Text Generator Magic Write
Popular graphic design platform Canva has embedded an AI writing assistant built on GPT-3 named Magic Write into its new Canva Docs service. Magic Write brings the generative text engine to the media-centric document creator, much like the Stable Diffusion-based text-to-image tool that recently debuted.
Canva Docs takes a graphical approach to document creation, and Magic Write is built for quickly producing meeting agendas, marketing strategies, and other presentational documents that incorporate visuals. Users can write a prompt for the document and generate a useful template or adjust the written text for a different format, such as translating a block of text into bullet points or shortening a document by paraphrasing. Those struggling with coming up with ideas can also prompt the AI to offer suggestions based on vague notions or themes. Magic Write is still in beta, with 25 free uses available. Those wanting to use it more can access the tool through Canva Pro and Canva for Teams subscriptions.
“Canva Docs provides the ultimate format to bring visuals and text together in an inspiring and engaging way. It marks a leap forward in how people can communicate their ideas and collaborate in the workplace, where documents are one of the most common ways to share ideas. Our vision for Canva Docs is to reimagine not only what documents can look like, but to also inject a little magic to kickstart the creative process. We know staring at a blank page can be daunting, so we’re here to help,” Canva co-founder and chief product officer Cameron Adams wrote in a blog announcing the feature. “Simply tell Magic Write what’s on your mind and it’ll create the starting point for you. Type what you’re looking for and watch as a strategy document, meeting agenda or marketing brief appears on the page, letting you move from a spark of an idea to final edit in seconds.”
Canva’s adoption of GPT-3 follows the rise in enterprise applications OpenAI’s models, especially after it lowered GPT -3’s prices. Writing assistants based on GPT-3 are popping up more frequently and garnering investment for startups like Regie, ParagraphAI, Compose.ai, and Copy.ai. Similar services with other models have also mushroomed, ranging from young startups like Writer and Jasper to extant writing tools like Grammarly. Canva clearly believes its user base has an appetite for synthetic text generation, both professionally and for personal use.
“Creatively-minded and tech-savvy professional content creators like bloggers and writers can save precious time creating fresh ideas and unique and engaging content by letting Magic Write turn your blank page into a creative starting point,” Adams wrote. “You don’t have to be a professional to make the most of Magic Write: from a birthday card to a wedding invitation, a poem or a thank-you note – it’s fun, fast, and easy to bring any idea to life.”
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