PYMNTS.com – The Clash of the Voice-Commerce Titans

PYMNTS.com – Google’s launch of its new Pixel smart phone and smart speaker Google Home, made it clear that the company, and many of its competitors, see a voice-activated future for how consumers interact with their devices, including how they shop. Karen Webster writes that the winner will not be the company with the best hardware and gadgets, but rather the one who can provide the best user experience for the consumer. “The winners will be decided by the consumer and who does the best job of letting them use their voices with the assortment of connected devices they own today to shop anywhere they happen to be — their homes, their offices, their cars and even inside physical stores,” writes Webster in her guest column on PYMNTS.com. LINK