Microsoft Bing Adds Deep Search Feature Powered by GPT-4

Microsoft Bing has announced the launch of Deep Search, a new feature designed to provide more relevant and comprehensive answers to complex search queries. This enhancement is not a replacement for Bing’s existing web search but an additional option for users seeking a deeper exploration of the web. Deep Search integrates OpenAI’s GPT-4 large language model (LLM) with Bing’s existing web index and ranking system.

Deep Search

The GPT-4 integration with Bing allows Deep Search to expand simple search queries into detailed descriptions, capturing the user’s intent more accurately than traditional keyword-based searches. For instance, a query about loyalty programs in Japan is expanded to include various aspects such as the benefits, requirements, and comparisons of different programs, offering a nuanced understanding of the user’s needs. This approach also helps define queries with multiple possible interpretations, providing a pane for users to clarify their intent if the initial results do not match their expectations.

Deep Search delves into the web, pulling back relevant results that often elude typical searches. It employs a combination of querying techniques and rewriting queries to cover different aspects of the user’s expanded query. This process allows Deep Search to uncover information that is more informative and specific than what typically ranks higher in normal searches. The new feature ranks results based on how well they match the comprehensive description, considering factors like relevance, detail, credibility, and popularity.

“Today’s search engines are powerful tools that help us find information on the web, but sometimes they fall short of our expectations. When we have complex, nuanced, or specific questions, we often struggle to find the answers we need. We ourselves know what we’re looking for, but the search engine just doesn’t seem to understand,” Microsoft explained in a blog post. “That’s why we created Deep Search, a new Microsoft Bing feature that provides even more relevant and comprehensive answers to the most complex search queries.”

Although Deep Search takes longer than a standard Bing search, its ability to provide specific and comprehensive answers makes it a valuable tool for users with complex queries. Deep Search is an optional feature designed for users who need more than a simple answer. This experimental feature, currently available to randomly selected small groups of users worldwide, represents a significant improvement in search result quality. Microsoft Bing’s integration of GPT-4 into various aspects of its operations, including Deep Search, signals a major advancement in search technology, aiming to meet the evolving needs of users in the digital age.

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