Microsoft Renames Bing Chat to Copilot, Expands Copilot Branding and Generative AI Features
Microsoft’s Bing Chat generative AI chatbot is hopping on the Copilot train, one of several upgraded or new generative AI tools introduced at Microsoft Ignite this week, including a new dedicated platform, providing a specialized chat experience for Copilot. This platform serves as a central hub for Copilot, while Bing.com will continue to offer both search and chat experiences. The new name applies to both the consumer and enterprise versions of Bing Chat and will link with Microsoft Entra IDs to better protect commercial data.
The Copilot brand for Bing Chat and Bing Chat Enterprise is slated to become generally available on December 1. Microsoft claims that since its inception, Bing Chat has processed over a billion prompts and queries, with Copilot emerging as a key step in generative AI for numerous organizations. Notably, Copilot’s commercial data protection ensures that prompts and responses are private, with no Microsoft access, and are not used for training models. Based on the latest OpenAI models, including GPT-4 and the DALL-E 3 text-to-image engine, Copilot offers advanced text and image generation in a unified experience.
Microsoft also previewed plugins for Microsoft Copilot based on the OpenAI schema. These plugins will soon be publishable through the Microsoft Partner Center, offering developers an opportunity to reach millions of users on desktop and mobile. Microsoft aims to support high-quality user experiences through a testing environment for improving chat responses across various scenarios.
Microsoft debuted the new name with news that Copilot will integrate support for OpenAI new GPTs. This allows the creation of custom versions of Copilot tailored to specific tasks, expanding its capabilities significantly. Along with the previously announced OpenAI schema plugins, these new GPTs and plugins are set to open up new opportunities for both amateur and professional developers, offering user experiences and interactions customized to individual needs. Microsoft Edge for Business plays a crucial role in safeguarding sensitive company content accessed via Copilot. With commercial data protection integrated into Copilot, Edge for Business enforces sensitivity labels on documents and websites, preventing sensitive content from being accessed by Copilot for summarization.