Amazon Unveils Generative AI Feature to Help Sellers Write Product Listings
Amazon is rolling out a new generative AI feature for third-party sellers to compose better product listings on its marketplace. The tools leverage large language models to turn a brief prompt defining the item into a full post, including title, description. and bullet points summarizing its details.
Amazon Synthetic Listings
Amazon frames the new feature as a way of streamlining the process of creating and posting items for sale on its website, kickstarting the process for those who find the blank text box overwhelming. The AI has been trained on massive datasets of products to give it the ability to analyze product information and images and write complete listings that sellers can refine or publish outright to the Amazon catalog. Using the AI text generator should shorten the time and energy typically required for sellers to manually put together high-quality listings. Amazon’s AI will generate engaging content to review and publish on their behalf.
“With our new generative AI models, we can infer, improve, and enrich product knowledge at an unprecedented scale and with dramatic improvement in quality, performance, and efficiency,” Amazon selection and catalog systems vice president Robert Tekiela said. “Our models learn to infer product information through the diverse sources of information, latent knowledge, and logical reasoning that they learn. For example, they can infer a table is round if specifications list a diameter or infer the collar style of a shirt from its image.”
The new feature extends Amazon’s earlier announcement that it will use generative AI to summarize product reviews. The product listings written by the AI are sophisticated enough that Amazon’s early testing found most sellers have been directly publishing the AI-generated listing information without needing to modify it. With over half of all units sold on Amazon globally coming from third parties, the company has plenty of incentive to make the system as easy and user-friendly as possible. That’s especially true with the rapid proliferation of generative AI features across e-commerce platforms. For instance, eBay recently revealed a photo-to-listing feature that goes beyond Amazon’s tool. The auction site’s AI tool is capable of analyzing uploaded photos to suggest a title and description for the listing and produces relevant details like manufacturing date, category, and possible price for the product. But, Amazon has bigger plans for incorporating generative AI in its e-commerce setup.
“In addition to saving sellers time, a more thorough product description also helps improve the shopping experience. Customers will find more complete product information, as the new technology will help sellers provide richer information with less effort,” Amazon vice president of worldwide selling partner experience Mary Beth Westmoreland explained in a blog post. “Starting to simplify listing creation using AI is just one way that Amazon is making it easier for sellers to launch and build a successful business. This is just the tip of the iceberg on how we plan to use AI to help improve the seller experience and help more sellers succeed.
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