Intuit AI

Intuit Unveils Generative AI Operating System and Finance LLMs for TurboTax, Credit Karma, QuickBooks, and Mailchimp Developers

Financial tech giant Intuit has augmented its internal platform with a new Generative AI operating system (GenOS) and large language models (LLMs) trained on custom financial data. Developers at Intuit brands, including Credit Karma, Mailchimp, QuickBooks, and TurboTax, will be able to leverage GenOS to design generative AI tools and assistants tailored for their customers.

Intuit GenOS

Intuit already claims its AI supports more than 730 million customer interactions per year. That translates to 58 billion ‘machine learning predictions’ each day, according tot the company. Intuit has coupled that data with generative AI models and made four central products for its developers. The new GenStudio streamlines the development of generative AI experiences, while GenRuntime works in the background to make real-time decisions about the appropriate LLM and data. The GenUX database stores the interfaces and processes for making those experiences, and the financial LLMs support the other services and rope in human agents when necessary.

“Our vision is to become the financial assistant in our customers’ pockets that fuels their livelihoods and, in turn, creates a thriving economy,” Intuit president and CEO Sasan Goodarzi explained. “The depth of our customer data, along with our proprietary GenOS platform, create a competitive advantage for Intuit. We are proud to be launching powerful financial LLMs, and are strategically partnering with world-class players in GenAI to unlock new opportunities to serve our customers, becoming an AI platform leader in fintech.”

Mailchimp recently began its own generative AI experiments to aid users in developing content and campaign strategies. The Intuit setup is aimed at the larger Intuit portfolio of brands. Intuit trained the LLMs to be particularly adept at assisting with accounting, taxes, and related financial projects.

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