Shutterstock and LG Partner to Embed AI Stock Photo Text-to-Image and Image-to-Text Tool
Stock image service Shutterstock and LG AI Research are teaming up to embed LG’s AI-powered synthetic media engine that can turn text prompts into images and produce a textual description of submitted images. Shutterstock announced the synthetic media collaboration only a few months after agreeing to integrate OpenAI’s DALL-E synthetic image generator and allowing OpenAI to train DALL-E using Shutterstock’s proprietary data.
Shutterstock users can expect a few new features on the platform next year. LG AI Research’s AI model will be trained on millions of Shutterstock images and metadata. The platform will offer a text-to-image generator that can turn prompts into images using that training. Users will also be able to go the other way, submitting images that LG AI Research’s EXAONE technology will translate into text descriptions with keywords and labels to speed up caption-based searches for those kinds of images.
Those contributors whose images are included in the training will receive payment from Shutterstock’s Contributor Fund. They’ll also be paid when a user creates and licenses any AI-produced content informed by their images. and be accessible for and will convert text-based prompts into images. Contributors whose works were used to train the model will be compensated via Shutterstock’s Contributor Fund and will also be compensated whenever new generative content that uses their IP is created and licensed by customers. Shutterstock pointed to a survey it conducted that found interest in generative AI from two-thirds of its user base as a reason to pursue the project.
“Since our inception almost 20 years ago, Shutterstock has been committed to supercharging creativity by providing its users with the ingredients to power a flawless artistic experience,” Shutterstock CEO Paul Hennessy said. “Our partnership with LG AI Research continues to deliver on that mission by bringing AI tools to our customers that automate the non-creative parts of the process through AI image captioning and actualize visions instantly through generative AI models. Whether it be for a CMO or a freelance Creative Director, the AI-powered tools we’re building eliminate key pain points of the creative process for all and open up more space for creativity to flow.”
Shutterstock’s agreement is especially notable as Getty Images officially banned and began deleting AI-generated images from its servers. Legal and ethical concerns around text-to-image engines trained copyrighted material scraped from the web prompted the announcement, but the company recently began exploring its own embedded text-to-image generator with Israeli startup Bria. If Shutterstock and Getty keep their generator training limited to the material they each license, the potential issues cited by Getty probably won’t crop up.
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