Say It Now CEO Charles Cadbury on Voice Assistants as a Marketing Channel – Voicebot Podcast Ep 268

Charles Cadbury breaks down how voice assistants can be used to drive awareness and sales for consumer brands. Say It Now was founded in 2018 and won the European Alexa Cup in 2019.

The company made headlines during the COVID-19 pandemic when it rolled out a solution to help raise funds for charities through smart speakers. Learnings from that initiative led to the development of Say It Now’s Actionable Audio Ads which drive user interaction with branded Alexa skills.

Cadbury discusses the effectiveness of integrating consumer touchpoints through smart speakers, radio, and marketing campaigns to drive conversions. He also reviews recent neurological research on how consumers respond to these campaigns.