Orchid Bertelsen Head of Digital at Nestle Talks The Anatomy of a Virtual Human Project – Voicebot Podcast Ep 217
Orchid Bertelsen is head of digital strategy and innovation at Nestle USA. She has created the digital innovation road maps for over 40 Nestle brands as well as delivering new projects such as Ruth the cookie coach virtual human. Prior to Nestle, Orchid spent several years in the digital agency world and in consulting.
Today we discuss the anatomy of a virtual human project for a consumer brand – the rationale, the tech, the project stages, and more. We also discuss Alexa skill development for consumer brands circa 2016 and how that shaped the development of a virtual human cookie coach in 2021.
Show Notes – Orchid Bertelsen Interview – Nestle
- You can follow Orchid Bertelsen Twitter: @orchidbertelsen
- Read about Nestle’s virtual human: Nestle Debuts Virtual Human Cookie Coach
- Chat with the Cookie Coach yourself: Meet Ruth. The Nestle Toll House Cookie Coach
You can listen to the podcast interview above, on Google or Apple Podcasts, or most of the leading podcast players.