Joseph Turow Author of Voice Catchers on Voice Tech, Marketing and Privacy – Voicebot Podcast 213
Joseph Turow is a professor at the University of Pennsylvania’s Annenberg School for Communication — the same school where he earned his PhD. Turow is the author of over 150 articles and 10 books including the recently published “The Voice Catchers: How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet.”
The New York Times has called Turow, “the ranking wise man on some thorny new-media and marketing topics.” He has some pointed critiques of how voice technology is used, what should change, and where we need further debate. We go point-by-point through many of these arguments and find both common ground and areas of disagreement.
I thoroughly enjoyed this discussion in part because so often I only hear people in our industry only discuss the technology’s benefits. I don’t agree with all of Professor Turow’s conclusions but I recognize that he is addressing a series of important questions that many people in the industry mostly ignore.
Show Notes – Professor Joseph Turow Interview – Voice Catchers
- Check out the book: The Voice Catchers: How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet
- Follow Joseph Turow on Twitter: @joeprof
- Read Turow’s academic bio: Professor Joseph Turow, University of Pennsylvania
You can listen to the podcast interview above, on Google or Apple Podcasts, or most of the leading podcast players.