Clubhouse Names Creator First Cohort of Social Audio Shows
Clubhouse has revealed which of the social audio show pilots have made the cut to become the initial cohort of its Creator First accelerator. Less than a month after the 50 finalists were publicly named, the social audio platform has decided to winnow half of the creators, leaving a final group of 40 hosts on 25 shows to receive money and support for their projects during the next three months.
The 40 creators seen in the image above represent a broad spectrum of social audio shows and half a dozen countries. The show list includes a comedic improvised soap opera, an interview series with people wrongly convicted of crimes, and a discussion on the impact of K-Pop. YouTube star and virtual human pioneer Taryn Southern is among the winners with her show, When Things Go South, where she will interview interesting people and “shine a light on the practical tools and unconventional habits they employ to transcend life’s most challenging moments.” Each creator will get $5,000 a month during the accelerator, as technical equipment and ongoing production support, from booking guests to handling marketing and sponsorship deals.
“A few weeks ago, we announced the participants for our Pilot Season, and listening to the pilot shows everyone created has been awe-inspiring. We’ve laughed and cried, played games together, and learned more than we ever could have expected from this exceptional group,” Clubhouse wrote in a blog post. “Now it is time to move forward from pilots to series. The individuals and teams behind these shows will continue to enjoy financial, logistical and promotional support from Clubhouse as they ramp up their rooms through the summer.”
Live events are becoming a central pillar for the rapidly growing social audio space. Spotify’s acquisition of Locker Room, now Greenroom, from Betty Labs was for hosting shows and concerts. The same goes for Discord’s Stage Channels and the Stage Discovery feature that helps people find shows to listen to. Shows and events are becoming an important part of Twitter Spaces and Facebook’s social audio plans as well, though with more established celebrities. Supporting and promoting new shows may be what Clubhouse needs to maintain momentum as rivals continue to pop up, and content becomes more important than the basic platform.