Jess Williams of Opearlo Talks Consumer Alexa Skill Discovery Strategies – Voicebot Podcast Ep 57

Jess Williams is co-founder of Opearlo, a company that started out as a voice app agency building Alexa skills for Unilever and other brands, but switched to building games and productivity skills for consumers in 2017. She goes into the story behind switching Opearlo to become a product company focused around a single skill called LifeBot, designed to be your personal voice assistant concierge with many features, and then changing again to building multiple single-feature skills. Two years since founding Opearlo, the latest approach is working. The company’s Alexa skills are getting strong consumer usage, the founders like the focus on a product business and they are even generating revenue. Voicebot interviewed Jess and her co-founder Oscar Merry in 2017 and we took this opportunity to get an update.

During our conversation Jess goes into detail on strategies for Alexa skill discovery. She discusses the strategy the company used to release the “Guess My Name,” Alexa skill and the impact different approaches have on driving new consumer usage and capturing the attention of Amazon. Yes, she reveals some numbers. This is a can’t-miss episode from someone who started in the space in 2015 when Alexa Skills Kit (ASK) was first released and is open to sharing what she and her co-founder learned along the way. Enjoy.

Show Notes – Jess Williams Interview

  • Find Jess Willaims on Twitter here: @Jess_P_Williams
  • Check out one of the top games on Alexa by Opearlo: Guess My Name
  • Check out the award winning children’s game from Opearlo: Panda Rescue
  • You can learn more about Opearlo here: Opearlo

You can listen to the podcast interview above or at any of the locations below.

Listen on Google Play Music

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