Video: What Voice Assistants Mean for Brands. My Talk at Smart Voice Summit Paris.

Would you like a quick overview of what smart speakers and broader voice assistant adoption means for brands? My 20-minute keynote at the Smart Voice Summit, Paris in February 2018 (organized by reviews what the data say about smart speaker and voice assistant adoption, why its happening now and how brands are reacting.

Voice assistants such as Amazon Alexa, Apple Siri, Google Assistant and Microsoft Cortana collectively reach several hundred million consumers each month. These voice portals have become an important channel for consumer brands and there are seven different ways that brands are responding. Click the image below or here to watch the full presentation.

Voice Assistant Stats

I hope you enjoy the video presentation from Smart Voice Summit Paris and look forward to seeing many people at upcoming events in 2018. I also want to commend for pulling together the first comprehensive summit around voice for brands and marketers in Europe.

New Voicebot Report Says Nearly 20% of U.S. Adults Have Smart Speakers

Amazon Echo and Google Home European Smart Speaker Sales Approach 6.5 Million Units in 2017