Bumble Adds Generative AI Scam and Catfish Detective to Dating App
Dating app Bumble has rolled out a new generative AI-powered feature designed to identify and take action against fake profiles and scams before users encounter them. Bumble claims the new Deception Detector tool spotted and automatically blocked 95% of accounts trying to trick users. Two months after starting to test the Deception Detector, Bumble saw user reports of spam, scams, and fake profiles drop by 45%.
Bumble AI
Deception Detector operates alongside Bumble’s human content moderation team. The launch aims to address one of the top concerns voiced in Bumble research, fake profiles and criminal tricks while using a dating app. Bumble’s surveys reported that almost half of their women users have anxiety over whether their matches are authentic. It’s a valid concern, as the FTC has an entire section of its website explaining the problem, which the agency said cost almost 70,000 people $1.3 billion in 2022, with a median of $4,400 lost.
“In recent years, the online landscape has evolved significantly and we see a growing concern about authenticity. Bumble Inc. was founded with the aim to build equitable relationships and empower women to make the first move, and Deception Detector is our latest innovation as part of our ongoing commitment to our community to help ensure that connections made on our apps are genuine,” Bumble CEO Lidiane Jones said. “With a dedicated focus on women’s experience online, we recognize that in the AI era, trust is more paramount than ever. We are being thoughtful about how to best use new models to reduce the anxiety of making connections and support our community, with AI standing as a main area of focus.”
Deception Detector follows an earlier AI safety feature from Bumble. The Private Detector was introduced in 2019 to identify and automatically blue and label any nudity in images sent during chats. The friendship version of Bumble, Bumble BFF, is also employing generative AI, offering ideas for conversation starters and topics to users based on what they put in their profiles. Of course, the technology can also be used to pretend to be someone else too, as people in New Hampshire learned when they got a phone call from a deepfake voice of President Biden, leading to a ban from the FCC on making deceptive deepfakes for political purposes. Bumble isn’t alone in experimenting with generative AI for dating apps. OKCupid started asking ChatGPT to write dating quizzes last year to help users find their best romantic match.
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