Microsoft Copilot Mimics ChatGPT With New Copilot Pro Service and Customized ‘Copilot GPTs’
Microsoft looks to be taking a page from OpenAI to enhance its Copilot generative AI assistant. The tech giant has launched a premium subscription service called Copilot Pro and teased a new Copilot GPT Builder for custom, specialized versions of Copilot. Those sound much like ChatGPT Plus and the GPT Builder available to those subscribers. Microsoft has also scrapped the minimum purchase requirement for the enterprise-focused Copilot for Microsoft 365, making it available to businesses of all sizes.
Copilot Pro and Custom
Copilot Pro provides a higher tier of service to subscribers in a form familiar to any ChatGPT Plus user, right down to the $20 price point. Subscribers gain priority access to the latest large language models (LLMs), such as OpenAI’s GPT-4 Turbo, and enhanced AI image creation capabilities. Microsoft’s new Copilot mobile app for Android and iOS is also now generally available and includes the same enhanced options for Pro subscribers.
Copilot Pro subscribers will also soon be able to personalize their experience through the Copilot GPT Builder. The new platform will allow for tailored versions of Copilot with specific topic specializations. That’s pretty much the identical pitch of OpenAI’s GPT Builder and GPT Store. It might also be seen as a simplified, consumer-friendly version of the Azure AI Studio feature for the Azure OpenAI Service introduced last year.
“As we kick off a new year, we’re thrilled to see people increasingly using and loving Microsoft Copilot for work and life. Our goal is to empower every person and every organization on the planet to achieve more by bringing Copilot, the everyday AI companion, to millions of people around the world. We have reached another milestone in this mission with more than 5 billion chats and more than 5 billion images to date,” Microsoft executive vice president and consumer CMO Yusuf Mehdi wrote in a blog post. “Copilot GPTs let you customize the behavior of Microsoft Copilot on a topic that is of particular interest to you. A handful of Copilot GPTs will start to roll out beginning today with specific purposes such as fitness, travel, cooking and more. Soon, Copilot Pro users will also be able to create their own Copilot GPTs using Copilot GPT Builder. Stay tuned for more on this experience as we get closer to availability.”
The wider availability of Copilot also extends to the enterprise side of the equation. Microsoft has broadened the scope of Copilot for Microsoft 365 to small and medium-sized enterprises. Initially launched for large enterprises, the service saw early adoption by major corporations like Visa and Pfizer. The expansion removes the 300-seat purchase minimum, offering flexible plans starting at $30 per person per month for small businesses. This version of Copilot integrates with popular Microsoft applications such as Teams, Word, Excel, and PowerPoint, enhancing productivity across an organization’s data spectrum. The expansion reaches the mobile world too, with Microsoft integrating Copilot into its Microsoft 365 mobile app.