Buzzfeed Will Use OpenAI’s Generative AI Tools to Create Content
Buzzfeed will start producing content with the help of generative AI tools provided by ChatGPT creator OpenAI. The website plans to augment and personalize the quizzes and other writing it publishes, according to a memo from CEO Jonah Peretti first shared by The Wall Street Journal.
Peretti said he sees Buzzfeed leveraging AI in various ways this year. He suggested that generative AI could be used to personalize the responses to Buzzfeed’s quizzes so that each person answering questions would get a conclusion. That would certainly be within the capabilities of ChatGPT and other tools derived from GPT-3 and other OpenAI models. The memo makes a point of insisting that the AI tools wouldn’t eliminate human contributions, despite the common fears aroused by the technology, especially in the wake of Buzzfeed letting many members of its news team go last year. People would provide “inspired prompts” and set the parameters for the quizzes, with AI aiding in content development.
Investors in BuzzFeed were clearly pleased with the news, nearly quadrupling the company’s stock value from under a dollar Wednesday to a few cents away from $4 midday Friday. That’s still well below that almost $11 price from when Buzzfeed went public a little over a year ago through a special-purpose acquisition company (SPAC) merger, but still a significant boost just at the mention of OpenAI’s technology, ahead of any actual new products. The rush to buy stock may also reflect the surging interest in OpenAI of late. Microsoft opened its wallet to invest billions more in the generative AI startup, and a member of Congress read a ChatGPT-composed speech on the floor of the House of Representatives. Even Amazon employees are finding it hard not to experiment with using ChatGPT to solve problems, despite warnings from lawyers.
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