Video Editing Startup InVideo Introduces Voice Assistant After $15M Raise

Video creation startup InVideo has debuted a voice assistant for its platform just five months after closing a $15 million funding round. The Intelligent Video Assistant (IVA) understands voice commands for producing and editing videos, offering suggestions and pulling together the platform’s resources from start to finish.

IVA Productions

The voice assistant offers audio control of every major aspect of video creation. IVA can start new projects, adjust speed, and add and edit any music or text on the screen. The voice assistant includes a memory for elements the user wants to pull up quickly. The voice assistant will remember any favorite colors, styles, fonts, and other aspects of the video when told and can recall them for use in future video productions. The voice assistant can even make suggestions when asked, using keywords and the context of the project so far to pull up templates or suggest audio tracks and other pieces of the video. To build IVA, InVideo created a massive database for its AI to train on, compiling the results of more than two million users in more than 10 million use cases.

“We are excited to introduce a feature that will change the way our users edit their video on InVideo,” CEO Sanket Shah said in a statement. “It’s a one-of-a-kind AI video maker that will operate on the voice command, thus making video editing possible without lifting a finger. This is the way forward; welcome to the future of video editing.”

Audio Construction

InVideo released IVA less than six months after its $15 million funding round led by Sequoia Capital India. With close to a million users producing videos in more than 75 languages across 150 countries, the investment in a voice assistant is suggestive of how the startup sees the world of media creation evolving. From the beginning, the company’s goal has been to speed up and simplify making videos, and voice commands are where it sees the most efficiency to be possible.

Reducing or eliminating the time-consuming and often tedious elements of video editing has a clear connection to some recent experiments with software coding by voice. That’s what earned voice tech startup Serenade $2.1 million in a seed funding round led by Amplify Partners and Neo. Serenade’s platform allows users to code computer programs by voice using a speech-to-text engine designed to turn speech into a programming language via coding editors like Visual Studio Code. The AI translates what the user says into code written out in the editor with the correct syntax. Whether voice AI is used as an accessibility tool, as Serenade is being pitched, or is just a convenient way to accelerate the process of product development, there’s a lot of potential in employing voice assistants as production assistants.


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