Learn to Cook Hands On with Top Food Network Chefs and Alexa
Discovery Inc. is expanding their culinary voice repertoire by launching an interactive cooking platform in collaboration with Amazon called Food Network Kitchen. At the end of this month, U.S. consumers will have access to over 800 on-demand cooking classes and 30 live classes each week. David Zaslav, President and CEO of Discovery, Inc., explained in the launch announcement:
“Through Food Network Kitchen’s proprietary streaming technology and our foundational partnership with Amazon, we believe this is a truly differentiated product that will make customers’ lives better.”
Noteworthy cooking instructors who have signed on with Food Kitchen Network include Martha Stewart, Rachel Ray, Bobby Flay, and Ina Garten. Discovery claims that their extensive library of on-demand classes, instructional videos, and Food Network commercial-free shows is “the richest culinary media ecosystem in the world.” In 2020 users can expect a 24/7 “kitchen-on-call” support system where expert cooks can answer questions.
Utilizing Amazon’s Voice Innovation
Food Kitchen Network users will also have the convenience of an advanced search feature which will allow them to filter for particular classes, chefs, recipes, cuisines, diet preferences, and more. All of these searches can be performed via voice. Another Amazon bonus is the access to ordering groceries using Amazon Fresh. Select cities can order ingredients they see in the cooking classes through the Food Network Kitchen app.
- Echo Show
- Fire Tablets
- Fire TV streaming media devices
- Fire TV Edition smart TVs
- iPhone and iPad
- Android devices
Food Network remains a top brand in voice media
Food Network was among the media companies named one of the Top 20 Brand Leaders in Voice last month by Voicebot. The company was selected not only for having one of the best voice-first Alexa skills and Google Assistant apps, but also for developing one of the finest multi-modal apps available today. Food Network was one of the first companies to take full advantage of the Amazon Echo Show’s screen to display Food Networks’ extensive video library. Discovery Inc., owner of Food Network, has also launched a multi-modal Google Assistant Action for Food Network and a Facebook Chatbot.
In April 2019, Food Network had celebrity chef Rachael Ray take over its Alexa skill as part of the official kickoff of 30 new episodes of the “30-Minute Meals” television program. Food Network offers media organizations insight into how visual content can be repurposed for voice and audio-only interactions, strategies for employing voice-first multimodal engagements, and how to integrate voice apps with new television programming. Last year Voicebot chatted with Tim McElreath, Director of Engineering, Mobile and Emerging Platforms at Discovery Inc. (then Scripps before a corporate acquisition). Listen to the podcast here.