CMO.com Interviews Voicebot’s Bret Kinsella About Voice Assistants, Marketers, and What Brands Need to Know
CMO.com recently interviewed Voicebot Founder Bret Kinsella after his presentation on the state the Voice AI industry at the Alexa Conference 2019. The interview has generated a lot of discussion about the state of Voice AI today, how voice assistants will change marketing, and what brands need to start doing. It was also wide-ranging covering everything from consumer expectations and how voice compares to other tech channels to how to analyze the market and where we are headed. Below are a few of the Twitter comments that emerged after publication.
“Voice is now a consumer expectation, so your brand needs to have a presence.”
Great interview with Bret (@bretkinsella) of @VoicebotAI by @StevenCook expanding on Bret’s opening keynote at the 2019 @AlexaConfVFM #voicefirst https://t.co/gtUhJSo8BU by @cmo_com
— Pulse Labs (@PulseLabsAI) March 7, 2019
“There is a bias in voice assistants today to funnel consumers toward tailored voice experiences … This is the first time that the search algorithms have changed significantly in the last 15 years.” — @bretkinsella https://t.co/vPzDVJdqMq by @cmo_com // great interview.
— Pete Erickson (@peteerickson) March 7, 2019
This is a great share. Agree Voice content cannot be a lift and shift of existing content but it will live as a part of the holistic customer experience. Content strategy can help deliver the needed consistency.
— SusanWH20 (@SJW75) March 7, 2019
La #voce diventa profonda 🗣 Secondo @bretkinsella editore di @voicebotai intervistato da @CMO_com tra cinque anni i #microfoni saranno ovunque con un aumento esponenziale dell’assistenza vocale B2C per una #UserExperience specializzata! #6Marzo #pmi
— Paola Ciccarelli (@PaolaCiccarell2) March 7, 2019
— Invoca (@Invoca) March 6, 2019
favorite nugget “the best way to think about voice is not by vertical but rather by use case” spot on.
— Mark Phillips (@mark_voicefirst) March 6, 2019
You can read more by clicking the image below and join the discussion here.