Google Home Coming to 7 More Countries in 2018: Denmark, Korea, Mexico, the Netherlands, Norway, Spain and Sweden

Google has been busy with a flurry of announcements about Google Assistant including that it will be available in 80 countries in 2018. However, not all of those countries will have localized access to the Google Home smart speaker product line. The company announced that seven new countries will receive localized versions of Google Home in 2018 including Denmark, Korea, Mexico, the Netherlands, Norway, Spain and Sweden. Google announced earlier this year that Google Assistant will support more than 30 languages in 2018.

The Race for Global Market Entry

Google Home has already launched in three countries in 2018: Italy, India and Singapore. The additions announced today will bring the number of releases in 2018 to 10 new countries and 17 in total. Below is a quick reference of which countries offer purchase of  Amazon Echo, Google Home and Apple HomePod as of today and where announcements have been made of products coming soon.

Country Amazon Echo Google Home Apple HomePod
Australia 2018 2017 2018
Canada 2017 2017
Denmark TBD 2018
France TBD 2018 2017 TBD 2018
Germany 2016 2017 TBD 2018
India 2017  2018
Ireland 2018
Italy  2018
Japan 2017 2017
Korea TBD 2018
Mexico TBD 2018
Netherlands TBD 2018
New Zealand 2018
Norway TBD 2018
Singapore 2018
Spain TBD 2018
Sweden TBD 2018
United Kingdom 2016 2017 2018
United States 2014 2016 2018

You can see that from a current availability standpoint, Google Home has more distribution than Amazon Echo by a margin of 10-9. From an announcement perspective that number grows to 17-10. However, Amazon will likely bring out several more countries in 2018, but has not yet announced them. The list above reflects countries where the smart speakers are for sale and are localized to the country and language. Amazon also ships Echo products to another 80 countries without localization. Users must simply select a supported language. Similarly, Google Assistant is available in 80 countries worldwide on Android smartphones without localization except as noted above.

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