Biz Journal – Why Samsung’s Acquisition of Viv Should Worry Google

Biz Journal – Google and Samsung have enjoyed a symbiotic partnership for years. Samsung holds about 20% of the global market share for smart phones, and most of these run on Google’s Android operating system. But Samsung’s purchase of artificial intelligence start-up Viv signals that Samsung may want to try to compete with the Google Assistant directly and create its own instead.

This isn’t the first time in recent years Samsung has shown it might want to break ties with Google. In 2011, it created the Tizen Association alongside other tech companies to co-develop the Tizen operating system, which some of its phones already run on. The Viv purchase is a bright spot among what has been a rocky month for the tech giant with its recall of all Galaxy Note7 smart phones and its pending lawsuit with Apple. LINK