Variety – How Google Plans to Take Down Amazon’s Alexa (Exclusive)

Variety – Today Google is expected to announce it’s new smart speaker, Google Home. But as Variety as exclusively learned, the company is also in talks with other consumer electronic manufacturers to build other similar devices powered by Google Cast. Google’s popular streaming device, Chromecast, already leverages this technology and for consumer electronic manufacturers, this could be a key strategy to remain competitive in the market.

However, according to Variety, the negotiations have been hindered by Google’s demand to be the only digital assistant integrated with their devices. And with Amazon’s Alexa growing in popularity for both consumers and other electronic manufacturers, this could be a risk. LINK