Voicebot Introduces Voice Industry Pulse, a New Report on What Industry Professionals Are Focused on and How They View Leading Voice Platforms

Voicebot Research today published the first edition of the Voice Industry Pulse^™, a new report that tracks the activity, sentiment, and future plans of voice industry professionals related to leading voice assistant platforms and ecosystems. The report includes 40 charts, over 35 pages of analysis, and provides unique insight into how the voice industry is evolving and where it’s headed. Voicebot Research members get immediate access to the full report. There is also an executive summary available for anyone to download today.

Budgets Up But Many Developers Plan to Spend Less Time with Voice

There are a growing number of studies around voice assistant adoption, device use, and even forecasts for growth. Some are pretty good while others are clearly dubious in their methodologies and results. However, putting those other studies aside, we are aware of no research that has looked to gauge the activity, opinions, and sentiment of voice industry professionals. What are developers, marketers, designers, managers, and other professionals doing today in their work with voice assistant platforms? What are they learning? How do they feel about the market reception of their work and prospects for the future?

Some of the key findings are that Amazon still maintains a lead over Google (although narrow) related to both voice industry impact and sentiment. Apple Siri overperforms in sentiment compared to its actual impact. Voice app budgets are rising, and overall, more than half of industry professionals say their voice app projects successfully met objectives, slightly up in 2020 over 2019. At the same time, the percentage of voice developers planning to spend less time with the voice assistant platforms in 2020 climbed. The Voice Industry Pulse provides the most comprehensive view of voice app activity by industry professionals assembled to date.

Charts and Data in the Voice Industry Pulse 2020

1. Voice App Functional Focus (what features are most common)
2. Voice App Project Budget (Distribution by Amount)
3. Did Voice App Project Meet Objectives 2019 – 2020
4. Did Voice App Project Meet Objectives Reported by Functional Role 2019 – 2020
5. Voice Platform Impact Rating
6. Voice Assistant with the Most Potential Today – All
7. Voice Assistant with the Most Potential Today – Developers
8. Voice Assistant with the Most Potential Today – Marketing / Sales
9. Voice Assistant with the Most Potential Today – Product Management / Design
10. Voice Assistant with the Most Potential Over the Next Five Years – All
11. Voice Assistant with the Most Potential Over the Next Five Years – Developers
12. Voice Assistant with the Most Potential Over the Next Five Years – Marketing / Sales
13. Voice Assistant with the Most Potential Over the Next Five Years – Product Management / Design
14. Voice Platform Sentiment Rating
15. Voice Platforms Developers Have Explored and Launched Voice Apps With
16. Conversion Rate of Exploration to Voice App Launch
17. Voice Platform with the Best User Experience Features – Developers
18. Voice Platform with the Best Development Tools – Developers
19. Voice Platform with the Best Analytics Tools – Developers
20. Developer Support Ranking by Platform
21. Importance of Voice Platform Developer Features
22. Path to Voice App Monetization
23. Voice App Functional Focus for Developers
24. Time Planned for Voice App Development Over the Next Year – All
25. Time Planned for Voice App Development Over the Next Year – Amazon Alexa
26. Time Planned for Voice App Development Over the Next Year – Google Assistant
27. Time Planned for Voice App Development Over the Next Year – Apple Siri
28. Time Planned for Voice App Development Over the Next Year – Samsung Bixby
29. Voice Platform Developer Impact Rating
30. Voice Platform Developer Sentiment Rating
31. Voice Developer Experience Level 2019 – 2020
32. Developer Focus Level on Voice 2019 – 2020
33. Voice App Platforms Non-Developers Have Used for Launch
34. Marketer Activities for Voice App Promotion
35. Voice App Publisher Objectives
36. Overall Success Rates of Voice App Projects – Marketers, Designers & Managers
37. Voice App Project Success Ratings – Marketers, Designers & Managers
38. Top Reasons for Rating Voice App Projects Successful
39. Top Reasons for Rating Voice App Projects Unsuccessful
40. Common Challenges Faced by Voice App Publishers

An Objective Analysis of Voice Platform Activity in the Industry

We hope Voicebot Research and the Voice Industry Pulse help to shed light on how the supply side of voice assistant ecosystems are evolving. The voice platforms are providing a broad set of services for consumers, but each is looking to build a dedicated following of developers, designers, content producers, brands, and media to enhance the value offered to users. The Voice Industry Pulse is the first objective look at how the voice industry professionals are responding to those efforts. Share your feedback on Twitter and reach out to us directly. You can download the executive summary here.

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