ChatGPT Axel

OpenAI Signs Publisher Axel Springer as ChatGPT News Provider and Training Data Partner

ChatGPT will soon serve up news provided by Berlin-based publishing giant Axel Springer’s brands, including otherwise paywalled articles. The integration is part of the media company’s new partnership with OpenAI, which will also provide data for training OpenAI’s large language models.

ChatGPT News

The collaboration marks an early success for the OpenAI Data Partnerships program that the generative AI startup recently created to solicit public and private training sets that can serve specific domains like news. The two companies are pitching it as a way to integrate quality journalism into generative AI tools like ChatGPT, including Springer media properties like Politico, Business Insider, Bild, and Welt. ChatGPT will respond to queries about the news with information gleaned from those publications, as well as attributions and links back to full original reports published. The agreement underscores how OpenAI and Axel Springer have been testing out how to incorporate generative AI into journalism without removing actual human reporters from the equation.

“We are excited to have shaped this global partnership between Axel Springer and OpenAI – the first of its kind,” Axel Springer CEO Mathias Döpfner explained. “We want to explore the opportunities of AI empowered journalism – to bring quality, societal relevance and the business model of journalism to the next level.”

The deal provides dual benefits for both parties. For OpenAI, Axel Springer’s diverse, high-quality content will help further train its generative AI models. Meanwhile, Axel Springer gains a new revenue stream and distribution channel to millions of ChatGPT users worldwide. OpenAI also gains access to Axel Springer’s image archive and live video feeds to enhance additional services with up-to-date information. OpenAI has hinted that it wants to add more real-time content to ChatGPT, so this would fit the strategy. It’s similar to OpenAI’s deal with the Associated Press to open the AP’s archive of text, images, and video to improve ChatGPT responses. OpenAI also has a data partnership with Iceland’s government in a project aiming to up ChatGPT’s Icelandic language proficiency.

“This partnership with Axel Springer will help provide people with new ways to access quality, real-time news content through our AI tools,” OpenAI COO Brad Lightcap said. “We are deeply committed to working with publishers and creators around the world and ensuring they benefit from advanced AI technology and new revenue models.”

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