Amazon Exports Alexa Smart Properties for Hospitality to France
Amazon has introduced the Alexa Smart Properties for Hospitality to France, beginning with the 430-room Hotel Pullman Paris Eiffel Tower. The voice-enabled hospitality service is customized for the hotel and its services, continuing the international expansion that began last year in the UK.
Alexa Smart Properties for Hospitality operates via Echo smart speakers and displays in guestrooms. Guests can ask the voice assistant to adjust environmental controls like lights and heat, stream audio or video content, and set alarms. The platform also lets hotels customize the voice assistant for their property, enabling the voice assistant to answer questions about the hotel and its amenities or ask for towels and other services. The platform also enables hotels to analyze the way Alexa is used and where it is most valuable as an attraction to guests.
“The Pullman Paris Tour Eiffel is proud to be the first hotel in continental Europe to feature the Alexa Smart Properties for Hospitality solution in its whole room inventory. We designed a customized experience so guests can enjoy an augmented stay through the convenience of voice control. From welcome messages to getting a fitness class, we thought about experiences that can make our guests’ stays more enjoyable,” Pullman Paris Eiffel Tower manager Andrès Lopez-Dafonte said. “Our will to innovate has always been driven by our commitment to propose memorable moments to our customer; the addition of Alexa in rooms is a natural step to unlock new ways to personalize hospitality experiences. Our teams will rely on Alexa in order to create human connections with our guests that remain for us a top priority.”
The platform is widening its reach in terms of outlets as well as geography. Amazon augmented it with tools to better suit hospitals and senior living communities last fall. The variants allow users to reach out to staff and get information relevant to people staying there, such as menus and schedules. The staff can do the same, using the Drop In feature to check on patients remotely. And family and friends can reach their loved ones by calling them through the device.
Alexa for Hospitality launched four years ago, and Amazon and hospitality tech developer Volara worked with the Westin Buffalo to make it the first hotel where guests could connect their personal Amazon accounts to the Echo devices in each of its rooms in 2019. Amazon overhauled and upgraded the entire platform last year to streamline the customization options through the Alexa Management Console and Alexa Management APIs that can manage thousands of Echos and other devices at once, with access and features adjusted to meet demand. The platform now counts several hotels and chains in the U.S. as customers, including Legoland Florida’s Pirate Island Hotel, and the Alexa-supported Disney voice assistant will appear at Disney hotels.