Qatar Airlines Launches ‘Metaverse’ Marketing Experience
Qatar Airways has introduced its own spin on the metaverse with its new QVerse virtual experience of traveling with the airline. Led by a virtual flight attendant, QVerse visitors can check out the airport lounge and the different classes of flights available, though without quite all the elements usually defining the connected digital worlds of the metaverse.
The QVerse is accessible from the airline’s website and takes visitors through Hamad International Airport to the aircraft interior. There, users can see what the business class, economy class, and Qsuite accommodations are like. There’s an entire virtual cabin crew, led by Sama, which means Sky in Arabic. The whole experience is built on Epic Games’ Unreal Engine, which is a popular platform for metaverse creation, though it does give the experience a video-game style feel. The environment and the rendering of Sama the flight attendant, definitely give credence to Qatar Airways’ claim to metaverse ingenuity.
“With physical boundaries beginning to be challenged by the metaverse on an increasingly larger scale, it is exciting to embrace a technology that enables all travel enthusiasts to enjoy a unique immersive experience of our award-winning products and services,” Qatar Airways Group CEO Akbar Al Baker said. “Our status as the first airline to introduce a MetaHuman cabin crew is testament to our unwavering desire to innovate and delight our customers. We are constantly looking forward to adopting and introducing novel technologies that enhance our passengers’ complete journey.”
Qatar Airways is far from alone in seeing the marketing potential of Epic Games and its MetaHuman Creator program. The company recently raised $2 billion to build on what it’s already done and create more features suited to users like airlines. There are plenty of direct partners and potential third-party brands working with one or more of the company’s products to ensure Qatar Airways will be far from alone in the virtual skies, even if they don’t link to the U.S. Air Force’s newly trademarked Spaceverse.