MLB Crowns TuneIn as Official Audio Partner
Major League Baseball has signed live streaming audio platform TuneIn as MLB’s official audio partner. The multi-year deal will let TuneIn stream the games of all 30 MLB teams to TuneIn Premium subscribers, expanding from pilot tests with a limited number of teams during the last couple of seasons.
Major League Stream
TuneIn’s digital coverage encompasses more than just traditional live game commentary. The deal gives Tune-In the access and connections to cover all 2,430 games in Spanish as well as English, in addition to Spring Training play-by-play shows, and on-demand game analysis for fans to listen to whenever they want. The MLB has been working with TuneIn for a while now. The Oakland Athletics even experimented streaming their 2020 season exclusively on TuneIn, though the league shifted to a policy of both terrestrial and digital coverage last season. The partnership shares a lot of similarities with TuneIn’s other professional sports arrangements. The company signed the NFL and NHL to its lineup last year, along with ESPN Radio’s live sports content. Like the rest of TuneIn’s content, listeners can access the stream through the major voice assistants, as well as Sonos and Bose devices, and Tesla’s in-dash experience.
“TuneIn is committed to providing our 75 million listeners around the world with live and on-demand access to their favorite sports, news and entertainment audio content,” TuneIn CEO Richard Stern said. “As an official audio partner of Major League Baseball, TuneIn is thrilled to be able to provide our premium subscribers with live streaming audio access to every game throughout the 2022 season and beyond.”
There’s been a flurry of new and expanded audio and AI tech partnerships for the MLB ahead of Opening Day. On the field, a few teams are testing Pitchcom, a system conveying pitch calls in a robotic voice to a small speaker in the pitcher’s ear based on the buttons the catcher presses on a device strapped to their wrist. In fan conversation, All 120 Minore League Baseball teams now have an AI-powered chatbot from Satisfi Labs to answer fan questions and sell tickets. Satisfi is also behind the voice apps for Google Assistant and Alexa for more than a dozen individual Major League Baseball teams.
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