VoiceBrew Acquired by Walk-On Holdings
Digital media firm Walk-On Holdings has acquired consumer voice AI guide and newsletter VoiceBrew. The daily newsletters compiled by founder Katherine Prescott for three years have ceased as Walk-On determines how to leverage its new media property.
VoiceBrew’s daily email newsletter for consumers began in 2019 with tips on using the Alexa voice assistant. Since then, it grew to encompass all kinds of voice assistants, emphasizing Alexa and Google Assistant features and third-party apps to try. Prescott founded VoiceBrew after a career in finance at Morgan Stanley and Highbridge Capital Management. Over the last three years, she became a mainstay in the voice tech space as a speaker and guest on panels and podcasts, including multiple appearances on the Voicebot Podcast. She is well known for guiding consumers looking to best incorporate voice assistants into their daily life and built up the newsletter that eventually reached an audience of thousands.
“We’re very interested in the newsletter list and content catalog [Prescott] created over the last three years,” Walk-On Holdings CEO Brooks Dyroff told Voicebot in an interview. “As people have more [voice tech] in their homes, they want to understand how to do things with it. We want to build in this community and show off new developments in the voice space.”
Dryoff added that VoiceBrew will help Walk-On attract attention from both consumers and people who work in the voice industry and could at some point be a lead generation tool for the agency. Walk-On Holdings has offices in Miami and Boulder, where it acquires and launches digital media brands ahead of institutional growth. The company also runs a marketing agency for brands looking to create and promote content and has been looking to expand into the voice space.
“Hundreds of millions of people have smart speakers with Alexa or Google Assistant built in, but most people don’t know what to do with their voice assistants aside from basic use cases like setting timers, playing music, and asking for the weather,” Prescott said in a statement. “VoiceBrew solves this problem by sending an email newsletter with simple, actionable and vetted Alexa and Google Assistant tips. Walk-On Holdings is an ideal acquirer for VoiceBrew because of its track record of producing high-quality, engaging content across its portfolio of media properties and its belief in VoiceBrew’s mission of helping people get the most out of their voice assistants.”