The NHL and Clubhouse Partner for Exclusive Stanley Cup Social Audio Content
Clubhouse and the National Hockey League are collaborating on exclusive social audio events ahead of the Stanley Cup Final this year. The NHL will host a room on the social audio app providing access to players and commentators during the championship’s official media day.
Stanley Cup Social Audio
Hockey commentators Anson Carter and Kris Versteeg of NBC and Sportsnet respectively will run the NHL Club room on the app beginning on Sunday. Hockey fans will be able to listen to the commentators speak with players and coaches for the teams and get a chance to be on stage and ask questions of their favorite hockey players and the moderators as well.
“We are thrilled to work with Clubhouse to give our fans direct access to our players at the pinnacle of the season—the Stanley Cup Final.” NHL chief marketing officer Heidi Browning said. “We hope this is just the first of many opportunities to leverage Clubhouse’s platform to offer exclusive, live audio experiences to hockey fans year-round.”
The NHL is the first major sports league to work with Clubhouse to promote a championship, but the social audio app has already started looking to sports leagues. The NFL partnered with Clubhouse to generate interest in this year’s draft. Clubhouse hosted a venue for official NFL discussions all during the week of the draft. The partnerships are a logical way for Clubhouse to compete with the growing number of social audio rivals and their various content plans like Twitter Spaces, Discord’s Stage Channels or Facebook’s brand new Live Audio Rooms. It takes a page from Locker Rom, which is now Spotify’s Greenroom social audio app in understanding that sports are something people will always want to talk about. Assuming the hockey teams and the NHL deem this event a success, Clubhouse is keen to extend the deal further.
“There’s no fan base quite like the NHL fan base and after listening to them obsess about the game all season long, we are thrilled to get things started with this official partnership that sets a new standard for how major leagues can connect in the social audio space.” Clubhouse head of sports Sean Brown said.“We thank the NHL for embracing the opportunity to take fans inside Stanley Cup Final Media Day and look forward to more engaging programming in the months ahead.”