Audioburst Launches Creators Premium Platform for Content Promotion and Analysis
Audio content search and analysis startup Audioburst is adding new metrics and insight into audio consumption through its new Creators Premium platform. As Audioburst continues to extend its real-time radio and podcast transcription and indexing services, Creators Premium will translate the data it gathers to help podcast and radio show producers attract and maintain a larger audience than it currently does.
Creators Premium is designed as a marketing management platform for audio content. Audioburst is best known for its News Feed app for the Alexa, Google Assistant, and Bixby voice assistants, which creates a unique and personalized news bulletin built on the listener’s choice of radio and podcast episodes using existing templates or designed by the listener Audioburst’s ‘bursts’ are collections of highlights from podcasts and radio shows that the listener might enjoy, 4,500 shows and counting, all played in whatever sequence the user chooses or the AI judges would make the most sense. The company also released an audio upload platform last summer, designed to be used without code called Audioburst Studio that lets clients embed custom Audioburst players into apps and websites. That means the audio content put together by Audioburst’s AI wouldn’t need to open the Audioburst News Feed app to play what people want to hear.
With Creators Premium, the content producers can quickly design audio and video bursts, for promotion on websites, social media, and Audioburst’s community of clients. These bursts can be used as short promos or the equivalent of pull-quote in a text article to draw attention to the show or episode. Independent podcast producers and hosts as well as corporate radio groups can leverage the platform to improve what they create, according to Audioburst as the platform has tiers four tiers, from a free version designed to entice people to test the service, to one suited for a network of 25 shows. All of them provide some variation on promotional and analytic services, including varying amounts of premium transcription, automatic clip creation, and content indexing to make the shows easier for listeners to find.
“I love using Audioburst because it allows me to promote my audio podcasts in a visually captivating way,” Daniel Hartz, host of the show Sustainability Champions, said in a statement. “I publish the video bursts on my social media channels because it receives far more engagements than just an audio clip.”
Burst of Analysis
Audioburst is not limited in where it can be used, including a way to integrate with news aggregator Flipboard, but the company has been finding some success in the automotive space in particular. The startup has raised about $25 million from investors, $10 million in a round that closed last April with investment from Dentsu and Hyundai. The automakers have been working on integrating Audioburst into their vehicles, potentially through LGE and Audioburst’s partnership for augmenting LGE infotainment devices with Audioburst’s software. Audioburst already provides an Android Automotive-focused version of its app, but more platform choices would certainly not hurt the company’s bid for market share.
And the competition is getting fiercer. After setting up a kind of podcast search engine through Google Assistant last year, Google has stepped up expanded its informational pipeline with synthetic voices to read local news stories in the Your News Update program of the voice assistant, with the resulting mix poured into a Google Podcasts playlist. Meanwhile, Amazon is upping its podcast platform availability with free feeds to Amazon Music and Audible subscribers. Though the analytics and search elements haven’t been explicitly mentioned, it may be just a matter of time since Amazon certainly has the data to put it together. Audioburst’s place in this ecosystem will be with those who don’t want or need to use Amazon or Google to push their programs out. The Creators Premium platform will likely help Audioburst stand out against the tech behemoths, especially with the boutique shows and smaller networks that don’t need the giant hammers of Amazon or Google to find and entice new listeners.
“Audioburst Creators is exactly the tool that will help the podcasting and radio industry index, segment, and share content with their target audiences and we’re thrilled to be a part of this effort,” Audioburst CEO Amir Hirsh said. “Audio creators that use our product are better placed on the listener’s radar and will see a significant jump in growth and new discovery.”
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