Bose’s New Noise Cancelling Headphones with Alexa, Google Assistant, and Siri Access, Are Now Available for Pre-order in India
Bose’s Noise Cancelling Headphones 700 will be available for pre-order in India as of today, two months after going on sale in the states. The headphones integrate with Amazon Alexa, Google Assistant, and Apple Siri which can all be activated with the press of a button. “Think of them as smart headphones that let you keep your head up to the world with easy access to voice assistants,” Bose explains. The smart headphones are also “Bose AR” enabled, which Bose claims is a first-of-its-kind audio augmented reality program.
Available in black and silver, the headphones have a 3.6/5 star rating (with 201 reviews) on the U.S. website. The highest rated features in the customer reviews are noise cancellation and appearance/design, both with an average of 4.5 stars. It comes as no surprise that noise cancellation is the highest rated attribute because there are six microphones in each set that “dramatically cancel noise so it doesn’t reach your ears.” Voice pickup came in at 4.3 stars. The lowest rated feature is ease of use with 3.4 stars, as customers have reported issues with app connectivity.
It’s Been a Busy Summer for Voice Assistants in India
There have been many voice-controlled devices and software updates brought to the Indian market this summer, starting with Alexa announcing the expansion of support for Hindi and other Indian languages. This is Bose’s second device launch in India this summer and they aren’t the only company looking to increase its presence in the country. JBL beat Bose to India when it comes to headphones, as they launched a new series called LIVE in June that also has Alexa and Assistant support. Perhaps Bose waited to release the noise cancelling headphones because in June they launched Bose Frames, audio sunglasses that include the Bose AR feature. Last month the Hyundai Venue SUV launched in India with voice-enablement powered by SoundHound. These big name brands see India as a lucrative market, with a ~1.4B population and growing technology industry it’s a preferred place for companies to increase their international presence.