Heidi Culbertson CEO of Marvee on Voice and the Elder Community – Voicebot Podcast Ep 68
Heidi Culbertson began her career in mobile technology solution sales for Sprint, USAT and Incode wireless. Her work in enterprise sales often required her to design solutions for companies adopting mobile for the first time. That led her to focus on user experience design for mobile followed by a move into consulting at AT&T and work as an independent UX consultant.
Culbertson was drawn full time into voice in order to help her mother who suffered from macular degeneration. Amazon Echo became a liberating technology that helped her mother stay connected with family and maintain independence in her 90’s but the out-of-the-box functionality had some gaps when it came to elderly users. The realization that many elders faced similar challenges led to founding Marvee in early 2016 and launching the company’s first Alexa skill shortly thereafter. Culbertson discusses voice UX principles and how requirements must be modified when serving older users. She also discusses the Marvee Alexa skill, what the team has learned about elder users and why they are changing the skill significantly to better align with user needs. A former professional tennis player prior to her career in technology, Culbertson graduated from Miami University.
Show Notes – Heidi Culbertson Interview
- Learn more about Marvee as a company and voice app: AskMarvee.com
- Follow Culbertson and Marvee on Twitter: @hculbertson @askmarvee
- Check out Marvee here: Marvee Alexa Skill
You can listen to the podcast interview above or at any of the locations below.
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Voice UX Best Practices with Emerson Sklar from Applause – Voicebot Podcast Ep 66
