Amazon Prime Day

Fire TV Cube 25% Off, Echo Look 50% Off Along with Other Alexa Prime Day Discounts

Amazon Prime Day just officially kicked off at 3pm EST in the U.S., but several several deals on Amazon-branded electronic devices got a head start. Amazon discounted a wide range of its Alexa and Fire products 12 hours in advance of Prime Day’s official starting time. The brand new Fire TV Cube is listed at $90, 25% off the $120 list price. That is the same price Amazon offered for pre-orders of the streaming media player in early June.

Other discounts are aggressive, but not surprising. Echo Show is listed at $129.99 which is $100 off and has been at that price for more than 10 days. Echo Spot is under $100 and the Echo Second Generation smart speaker is only $69.99–that may be a new low price. The entry-level Echo Dot smart speaker is selling for $29.99. Both of these traditional Echo smart speakers are priced below comparable offerings from Google.

Is the 50% Discount on Echo Look an Indication of Slow Sales?

The more surprising discount is 50% off on Echo Look. The Echo Look is not really a smart speaker. It is a voice-activate fashion advisor that will take a picture of you and offer feedback on different outfits or suggest clothing items to pair from your wardrobe. For its first year, Echo Look was only available by invitation. Since early June it has been available to the public for a list price of $199.99. Today you can purchase it for $99.99. This could just be a strategy to boost sales, but if Echo Look was selling well, a 30% discount would be generous. The 50% off price tag, similar to what Echo Show is currently selling for in Germany, looks like a strategy to move inventory.

However, slow sales today, don’t mean slow sales forever. Some devices just need to nurture public awareness and interest before they take off. In some ways, that is how Echo came about. First it was limited to prime members and cost $179.99. Then is was generally available at a similar price point with occasional sales. Then the Echo Dot came out at a radically different price point, listing at $49.99 before discounts. As sales grew and new devices were released the base prices came down and mass market adoption ensued both because of price point AND market readiness.

Best Deals Until the Holiday Season

Enjoy your Prime Day shopping. The deals won’t be this good again until the week Google announces new products, like in early October. And, they might not reach these discounts again until Black Friday. It’s Christmas in July if you want to purchase Amazon-branded electronics. Some studies have shown that Prime Day sales for many goods are not much better than 10% off of typical pricing. When it comes to Alexa-enabled products, it is definitely the best time to buy.

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