Amazon Echo Awareness, Sales Up

MediaPost – Consumer Intelligence Research Partners (CIRP) reports that Amazon has sold 5.1 million Echo devices in the U.S. since late 2014. And awareness of the device has increased significantly over the past 12 months. CIRP estimates that consumer awareness of the Echo was around 69% at the end of September, a large increase the 20% estimated in March of 2015. “Our research shows that more than half of Echo owners use the device as more than a voice-controlled music speaker. Users report asking about weather and news, and increasingly controlling other connected devices,” said Josh Lowitz, CIRP cofounder and partner. LINK