Gartner Says by 2019, 20 Percent of Smartphones Interactions Will Take Place via VPAs

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Gartner predicts 20% of all user interactions with smartphones will take place via virtual personal assistants by 2019.

“Gartner’s annual mobile apps survey conducted in the fourth quarter of 2016 among 3,021 consumers across three countries (U.S., U.K. and China) found that 42 percent of respondents in the U.S. and 32 percent in the U.K. used VPAs on their smartphones in the last three months. More than 37 percent of respondents (average across U.S. and U.K.) used a VPA at least one or more times a day,” the company stated in a press release last week.

Other interesting findings are that the most widely used VPAs are Apple’s Siri and Google Now. 54% of the U.K. and U.S. respondents said they have used Siri in the last three months. A similar number responded that they have used Google Now, an average of about 45%.

“The role of interactions will intensify through the growing popularity of VPAs among smartphone users and conversations made with smart machines,” said Annette Zimmermann, research director at Gartner. “We expect AI, machine learning and VPAs to be one of the major strategic battlegrounds from 2017 onwards, and make many mobile apps fade and become subservants of VPAs.”

Click here to read the full press release.

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