Amazon wants you to shop using its voice assistant Alexa this holiday season and it’s offering several incentives for you to do so. Now through Monday the online retail giant is offering special daily deals to Amazon Prime customers when they order through Alexa. Customers can access the Alexa-Exclusive Voice Deals page where they can find dozens of deals with the voice command that will enable the purchase. The products range from Dove body wash to a Phillips Hue LED Starter Kit with discounts up to 50% off the regular Amazon Prime price. If you weren’t already convinced, Amazon is offering a $5 gift card on Alexa-Exclusive orders over $10.
Consumers can (obviously) ask Alexa about the deals by asking, “Alexa, what are your deals?” and the company plans to continue these kind of promotions throughout the holidays. These marketing efforts show that Amazon isn’t satisfied with consumers just shopping its site. It wants consumers to be Amazon Prime members and use Alexa when doing so. LINK