MediaPost – IoT Takes Brands Beyond Screens Says Agency Exec

brands-beyond-screen-iot-marketing

In an interview with MediaPost, Haydn Sweterlitsch, global chief creative officer at Hacker Agency, contends sound design will play a huge role in how brands reach consumers because of emerging IoT technology. “As we get out of this era of purely visual design, we’re going to be designing for not just the eyes, but also for the ears, for the touch haptics,” he told the Daily. LINK